MARKET OPTIMISATION
OVERVIEW
Market Deep-Dive: to identify areas for improvement and supercharge your operational strategy.
Retail & Distribution Enhancement: renegotiating terms, improving logistics, upgrading in-store merchandising, developing a new sell-out strategy, or, if necessary, identifying new partners.
Brand Activation: designing and coordinating PR activities, trade marketing, promotion campaigns, client events, brand partnerships, etc., either with the help of our preferred suppliers or your existing partners.
Product Line Expansion: assessing the potential for expanding existing product lines or introducing new products to increase your market coverage.
Local Team Development: proposing team training & development options and building recommendations for future organisational structure if necessary.
FORMAT
One-off consultancy project or more extended involvement on a monthly retainer, including commercial representation (agent) if required; support as fractional Marketing/Commercial Lead also possible.