Comprising of 9 luxury scented candles and 5 divine Eaux de Parfums, the brand was founded in New York City in 2019, by Corentin Hamon.
In October 2024 I was appointed as their exclusive agent for the UK and Ireland, to help them open their very first markets on this side of the Atlantic.
After leaving her corporate career and learning olfactive design in Grasse, Maiada El Khalifa spent years creating this jewel of a brand, consisting of five exceptional Eaux de Parfum inspired by the ancient Sudanese secret perfume formulas.
Since March 2025, we have been Tayshaba's exclusive agent in the UK and ROI.
A collection of scents inspired by Princess Grace, the brand spans eaux de parfum, candles and diffusers.
Since mid-April 2025, we have been supporting the commercial team with their expansion into independent retailers across Europe.
My client is a young startup determined to revolutionise the fashion industry by advocating for eco-friendly and ethical practices.
They have asked me to refine their digital marketing needs, evaluate previous digital marketing efforts, and devise a new strategy that aligns with their vision and business goals.
My client was keen to know how DOUGLAS operates in EMEA, and how they differ from Sephora.
Leveraging my experience of working with both retailers, my research covered market presence, financial performance, operational structure, brand relationships, commercial terms, marketing strategies, and future outlook.
My client, a key global skincare market player, is reassessing its EMEA regional structure.
They asked me to benchmark a competitor's organisation, roles and responsibilities across EMEA, sales and marketing operations, cross-country key account management, and distribution strategies.