NEW-MARKET LAUNCH
OVERVIEW
Market-Entry Planning: a comprehensive plan including timelines, milestones, 3-5y revenue and profit plan based on ambition, investments and benchmark, as well as resource allocation.
Distributor & Retailer Onboarding: securing the right distribution partners with a clear strategy to optimise the relationship with each buyer.
Brand Localization: to help your marketing team tailor your messaging and product offerings to align with local culture, preferences, and regulations.
Launch Campaigns: leveraging our network of agencies to generate buzz, attract consumers, and establish brand credibility.
Team Education: working with training & development experts to give your field and office teams the skills to drive brand success in the new market.
Ongoing Support: post-launch support, including performance monitoring, market feedback analysis, and strategy adjustments.
FORMAT
One-off consultancy project, retainer (including commercial agency representation if required) or involvement as fractional Marketing/Commercial Lead.