ZEPHYRUS INTERNATIONAL
ZEPHYRUS INTERNATIONAL
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Empowering brands Expanding horizons

Empowering brands Expanding horizonsEmpowering brands Expanding horizonsEmpowering brands Expanding horizons
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Empowering brands Expanding horizons

Empowering brands Expanding horizonsEmpowering brands Expanding horizonsEmpowering brands Expanding horizons
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I leverage my extensive network, insider knowledge, and industry experience to imagine and implement innovative go-to-market and growth strategies for brands I love and admire.

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WELCOME TO ZEPHYRUS!

My name is Antoine Levy, and I founded Zephyrus in June 2024.


My consultancy takes its name from the messenger of spring in Greek mythology: the spirit of new beginnings and the symbol of the fresh perspectives and innovative approaches I bring to the work I do for my clients.


With over 25 years of experience in sales and marketing across premium beauty and luxury hospitality, I've always cultivated a passion for extraordinary brands and a keen eye for emerging trends. This appetite for uncovering innovative products and off-the-beaten-path destinations, combined with my love for connecting people, form the foundation of Zephyrus.


My ambition is to harness the winds of change, helping my clients navigate the dynamic landscape of luxury and beauty with confidence and creativity.


ZEPHYRUS AT A GLANCE

Small- to medium-sized independent brands often lack the time, expertise, capacity, or resources to expand successfully beyond their core market.

My boutique consultancy specialises in the beauty and lifestyle sectors and offers independent founder-led brands flexible, cost-effective solutions to fuel their growth ambitions.

My Services

What I do

From improving a brand’s presence in its home territory to exploring product and service suitability for a new market or devising expansion plans to enter new countries, my services range from one-off consultancy projects to commercial agency representation with on-the-ground support.

My Approach

I only work with a small number of brands at one single time: they are brands I heartfully believe in, brands with a point of view, purpose-led with admirable values, produced with care and passion, and looking to make a positive impact on our lives and our planet.

AREAS OF EXPERTISE

Positioning

Amplification

Distribution

  • Competitive Analysis: understanding competitors and market positioning to help a brand carve out its niche.


  • Product & Service Evalutation: assessing which offering will succeed in specific markets and advising on novelty pipe.


  • Pre-Launch Preparation: providing comprehensive guidance for brand, product or service launches, from planning to pricing and testing.

Distribution

Amplification

Distribution

  • Channel Strategy: guiding channel choice (e.g. distributor, retailer, D2C, TikTok shop, OTA) and leading negotiations.


  • Commercial Representation: as your agent in the market, drive commercial negotiations, sell-in, sell-out, and coordination of local partners.


  • Retail Activation: securing opportunities, physical and/or digital, such as events, pop-ups, promotional sites or permanent sites.

Amplification

Amplification

Amplification

  • PR & Communications: creating awareness with partnerships, influencer relations, events, social media.


  • Growth Marketing: leveraging paid and owned marketing channels across the entire funnel, from awareness to advocacy.


  • Training & Development: carrying out in-house and in-store training to align all   stakeholders towards the same objectives.

Stephanie Reif, Senior VP Global Bus. Dev., Drunk Elephant

"Antoine is an inspired and imaginative leader with the rare combination of being both a strong analytical thinker and a creative visionary. He is always on top of new trends and ideas in order to apply them to his work."

HOW CAN I HELP YOU?

My services are organised into three distinct offerings

My services are organised into three distinct offerings

My services are organised into three distinct offerings

Each client has specific needs, budgets, and ambitions. This is why it is absolutely crucial to provide the specific insights, strategies, and support required at different stages of market entry and development.


My services will be tailored to you, to help you navigate your own growth and expansion objectives; the below examples are in no way an exhaustive list of what I can and will provide.

1. Market Optimisation

My services are organised into three distinct offerings

My services are organised into three distinct offerings

This first option is ideal for brands already in one or more territories and seeking to deepen their market penetration, optimise performance, or expand their reach. The focus is on refining strategies, increasing market share, and driving growth.

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2. New-Market Exploration

2. New-Market Exploration

2. New-Market Exploration

This second option is for incubating brands looking to open their first market and for brands wishing to expand into new territories but needing comprehensive analysis and strategic insights before proceeding. The focus here is on understanding the market landscape, identifying opportunities, and assessing potential risks.

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3. New-Market Launch

2. New-Market Exploration

2. New-Market Exploration

This third option is designed for brands ready to launch in a new market. It provides end-to-end support from initial market entry to establishing a solid local presence. The focus here is on strategic execution, securing distribution, and building brand recognition.

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THE VALUES DEFINING THE WAY I WORK

Enthusiasm

Enthusiasm

Enthusiasm

I am dedicated to helping my clients succeed and thrive. I achieve this by only working with a limited number of brands I love and respect. And by having fun along the way!

Honesty

Enthusiasm

Enthusiasm

Nothing worse than overpromising and underdelivering. If there is anything I cannot do for you, I will tell you. And I will work with you to find the right partner to support us on our path to success.

Trust

Collaboration

Collaboration

I value every brand’s unique journey and treat my clients with the utmost respect. I listen, I am responsive, I pay attention to detail, and I do not shy away from adversity. 

Collaboration

Collaboration

Collaboration

I see myself as an extension of your team, sharing knowledge and supporting each other to achieve our common goals and ultimately thrive together.

We are in this together!

BRANDS I HAVE WORKED FOR

Social

Copyright © 2024 ZEPHYRUS INTERNATIONAL - Tous droits réservés.


Zephyrus International Ltd is a company registered in England and Wales with company number 16102638

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